Launch of “Nishio Matcha” Event!
Media Japan Pte Ltd assisted with the overseas development support project of the “Nishio Matcha” Event!
In the morning, Takeshi Naito, Managing Director of Media Japan delivered a lecture on the theme “Food and Matcha Market Trends in Singapore”.
In the afternoon, we held a tasting party and business meeting with the participating local media, restaurants, logistics companies, and others. The menu of the tasting party was a type of collaboration menu between Nishio Matcha and Italian cuisine. This PR activity was executed from the viewpoint that locals may also enjoy matcha.